The Register welcomes
new tips, story ideas, photo submissions, sports results and letters to the editor.
We will respond to all email messages received. If you are having difficulty with a press release
or need help, please call Paula Killough at 413-283-3779 for help and suggestions.
Submissions may be sent
via regular post to
The Register, 24 Water Street,
Palmer, MA 01069.
Readers, municipalities, non-profit groups,
and civic organizations are strongly encouraged to send their news, announcements and photos to
News items and press realeases may be sent in via email to the editor at firstname.lastname@example.org as either a MS Word document saved as text only, or pasted directly into your email message.
How to write a press release
Getting news and information into the newspaper often requires writing a press release. Here are some tips for doing that well.
Provide the basics:
Every press release should answer the
Five W's - Who, What, Where, When and Why.
For events, tell exactly what is planned and who
is invited. For announcements, tell what happened and when to whom and why it is important.
Don't forget to include the time, date, place,
directions, and cost, if applicable. Try to include everything the reader needs to know.
If possible, keep the press release to a single
page or less.
Provide information, but don't embellish or offer opinions.
To publicize and event, sent the press release to the newspaper atleast two weeks in advance. For an announcement or similar type of new, send the press release when the news has just happened, not weeks or months later.
Provide contact information:
Include contact information, such as your phone number and e-mail address.
A Sample press release:
Contact: Jane L. Doe at 413-555-5555
Happy Mothers to Host Benefit Supper
LOCAL – The happy Mother's Club will host a ham and bean supper from 5 to 6:30 p.m. Sept. 9 at the United Church, 22 Walnut St. Proceeds will benefit the club's charitable program. The menu will include baked ham, homemade baked beans, potato salad, cole slaw, steamed brown bread and pudding.
Tickets are $7.50; $4 for children 5 to 12; free for children 4 and younger. Tickets will be sold at the door. The hall is wheelchair-accessible.